Region Zealand was struggling to showcase the many initiatives that are happening in their region that help to create growth in the business sector. As many of their citizens are commuting to the capital, Copenhagen, which is outside of Region Zealand, they were also struggling to create a sense of regional identity.
We invited the citizens of Region Zealand to tell us their stories of how they help to develop and unfold the potential of the region in terms of art, business, politics, and education. We sent out the invitation through their Facebook page and we ended up with 50 inspiring stories about individuals making a difference in Region Zealand.
The output was a box to distribute with 50 cards showcasing each inspiring story/person, 6 videos, a reception with prominent politicians, approx. 4,000 new Facebook fans, an average post reach of 165,000 pr. week as well as an average of 5,725 engagements pr. week throughout the campaign.
See more at http://www.regionsjaelland.dk/viudvikler and https://www.facebook.com/viudvikler/timeline.
My role as project assistant was to create content for Region Zealand's Facebook page throughout the campaign in close collaboration with Region Zealand's community manager as well as coordinate Facebook Ads with our analytics team. I also interviewed several of the people participating, and created text for the cards and website. Furthermore, I collected the statistics for the infographic we created and posted on Region Zealand's Facebook page. Throughout the project I participated in client meetings and I lead a content brainstorm with our client.